YMCA Brand Revitalization
What’s Changing/ What’s Not
NOT Changing
- Our Mission
- Our emphasis on Christian principles
- Our four cour values - Respect, Caring, Honesty and Responsibility
- Our commitment to serving ALL
- Our core programs and services
- Our legal name
Changing:
- Our logo
- How we talk about ourselves
- How we present ourselves as a non-profit, cause-driven organization
Our Mission: To put Christian Principles into practice through programs that build healthy spirit, mind, and body for all.
To learn more, visit www.ymca.net.